Aramex + Arab Fashion Week
Concept
Credits
Aramex X Arab Fashion Week collaboration video is a display of the fusion between the world of logistics and fashion. It was made to as part of a larger campaign where Aramex sponsored Arab Fashion Week in 2021.
The short video combines live-action footage with 3D animations. As the 3D artist, my role was to establish the visual style and execute the 3D animations that bring the logistics and fashion elements to life.
How do you find common ground between a very boring industry like logistics and the ever changing industry of fashion? Well when you start looking closely at the inner workings of the logistics industry you start to find common grounds at how machines and people move and behave similarly in both industries.
Creative Director - Shahir Sirry
3D Animation & Art Direction – Ahmed Geaissa
Production Studio – Qval Film